AI Training for Marketing & Sales Professionals

From smart automation to creative content creation
Request trainingRequest training now

We are training partners including the following companies:

Perpetuity

One day training, a total of 8 hours

Team

We train your team up to 8 people or more.

Site

Possible with us, at your location or remotely

Focus

Hands-on focus with direct practical results

Book your AI training now

Work more efficiently, creatively & data-driven with artificial intelligence

From smart automation to creative content creation. AI is revolutionizing marketing & sales. In this training, you will learn how to use your AI in a targeted manner to generate leads more efficiently, create personalized campaigns and make data-driven decisions.

Work more efficiently with artificial intelligence

AI is more than just a buzzword — it is fundamentally changing our everyday work. In this training, you will learn how to use AI tools specifically to work more productively, speed up creative processes and automate repetitive tasks.

Our agenda: What you in
AI training expected

Current State of AI

Where are we today? A classification of AI between NLP, Machine Learning, AGI & Co. — with current scores from o3 and other research institutions.

AI-powered creativity & efficiency

From Perplexity for research to Midjourney & FLUX for image generation to AI avatars with Heygen or Elevenlabs for audio projects — we'll show you the best tools for everyday work.

Prompting & AI Interaction

Communicate correctly with AI: Learn proven prompting frameworks and techniques for better results.

Practical use cases

Individual use cases from your everyday working life — tailor-made AI solutions for your company.

Are you wondering how you can use AI tools in Marketing and Sales? This is what you can expect in our AI Training:

AI-powered market analysis & lead generation

  • Perplexity & Co. for in-depth research
  • Automated lead scoring systems with AI
  • AI analytics for targeted prospecting

Boost content & creativity with AI

  • Midjourney & FLUX for high-quality image generation
  • Copywriting optimization with AI
  • AI avatars with Heygen & audio projects with Elevenlabs

Personalized marketing & sales automation

  • Chatbots & AI assistants for customer interaction and sales

Prompting for marketing and sales

  • Effective prompts for advertising texts, ads & sales sequences
  • Frameworks for better interaction with AI tools

AI in practice. Use cases from your everyday work

  • Individual use cases for your company
  • Strategies that can be implemented immediately for greater efficiency & scaling

How marketing and sales benefit from our AI Training

Creatives &
Marketers

AI for content, ads & campaign optimization

Sales Reps &
Sales Leads

Automated lead generation &
Scoring

CMOs &
Strategists

AI for data-driven
rulings

Helpful questions (FAQ)

How can I specifically use AI in marketing and sales?

AI helps you make marketing and sales processes more efficient, data-driven and scalable. You'll learn how to create content, generate leads, and optimize campaigns in a targeted manner.

read more
During training, we'll show you specific ways to use your daily tasks — from content creation to lead generation to personalized campaigns. You don't work with abstract examples, but develop solutions that fit directly into your marketing or sales context and can be applied immediately.

Is the training more intended for marketing or sales?

The training is deliberately designed for both areas. You will learn how to use AI sensibly in both marketing and sales and how to make better use of the interfaces between the two.

read more

We combine typical marketing applications such as content and campaigns with sales-related topics such as lead scoring, prospecting and customer contact. This creates an overall picture that helps you to use AI along the entire customer journey and not just in isolation in individual areas of responsibility.

What content and tools can I expect in AI training?

You'll get an overview of relevant AI tools and learn how to use them specifically in everyday work. This includes topics such as prompting, content creation, and data-driven analysis.

read more

During training, you will work with tools for research, content, automation and analysis. At the same time, you will learn how to achieve better results with the right prompts and how to integrate AI into your existing processes in a meaningful way. The focus is not only on knowing tools, but on combining them effectively.

How practical is AI training for marketing and sales?

The training is heavily hands-on and is based on real use cases. You work directly on topics from your own work context.

read more

We consciously rely on concrete use cases instead of pure theory. During training, you develop your own approaches for campaigns, content or sales processes and receive direct feedback. This creates knowledge that you don't have to transfer first, but can immediately use in your day-to-day work.

Who is the training suitable for?

The training is aimed at both beginners and advanced users in marketing and sales. It is particularly suitable for teams that want to integrate AI into their work in a structured way.

read more

We tailor content and depth to your level and goals. Regardless of whether you have initial contact with AI or already have experience: You work on suitable use cases and develop concrete solutions that fit your team and processes.

Is the training more strategic or operational?

The training is structured as a compact daily format and can be flexibly adapted to your needs. We will coordinate the location, date and content together with you.

read more
The training usually lasts one day of around eight hours and can take place remotely, on site or in a training room. At the same time, the format remains flexible: We tailor content, examples and use cases to your requirements so that you get exactly what you really need for marketing and sales.